Alex Rapp

Alex Rapp is an automotive industry innovator with over a decade of hands-on experience in automotive service, collision and sales management and operations.

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As the Director of Operations at Gateway Auto, Alex played a pivotal role in transforming the business from a traditional paper and pencil shop into a modern, high-revenue operation. By leveraging digital tools to create standardized operating procedures that drive efficiency and growth Gateway Auto has grown over 5x in revenue since 2018. 

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Beyond Gateway, Alex has a track record of entrepreneurship, founding multiple businesses, including Crossfire Digital, where he helped small businesses navigate digital transformation, and Outdoor Aces, an automotive adventure rental business. His expertise extends to business strategy, operations, and leveraging technology to simplify and scale.